// The Platform
HPFHQ

A custom-built operating system running a multi-million dollar coaching and education business — live, every day. Every data source we operate on lives in one trusted view.

See Nova →
HPFHQ Dashboard — revenue pulse, sales pipeline, marketing spend · Anonymized numbers
Daily business pulse — cash MTD, calls, close rate, ROAS. Every metric source-labeled. Anonymized numbers.

Instead of tabbing across eight tools to answer "are we on pace today?", we open one screen. Stripe, Google Calendar, Meta Ads, GoHighLevel, Gmail, and Google Sheets are all connected and updated daily.

The Core Loop

HPFHQ is built around a daily operating loop — not a dashboard you glance at, but a structured workflow you move through. Morning to close.

01 — Morning
Prepare

Orient fast. Today's calendar, open tasks, key numbers. Context load in under 3 minutes.

02 — Plan
Stage

Set today's priorities. Stage tasks into the work session. Lock the plan.

03 — Execute
Werk

Focused execution, one block at a time. Nova available inline for quick operational support.

04 — Close
EOD

Log what moved. Capture decisions. Surface slippage. Set tomorrow's constraint.

HPFHQ Marketing — funnel, attribution, lead pipeline · Anonymized numbers
Marketing intelligence — full funnel from ad spend to closed revenue, with attribution tracking. Anonymized numbers.
Live Business Pulse

Revenue MTD, calls taken, close rate, ad spend and ROAS — sourced from live APIs, updated daily.

Sales & Setter Portals

Closers and setters each have their own workstation. They see what they need, nothing more. Call logs, pipeline, performance.

Marketing Intelligence

Meta Ads performance, attribution tracking, UTM source analysis. SCALE / KEEP / REVIEW / CUT framework built in.

Decision Log

Structured capture of real decisions — what was decided, why, alternatives considered, expected outcome. Searchable by Nova.

Task System

Inbox → Stage → Werk → Done. Project-linked, sortable, and connected to the daily loop — not a separate tool.

Meeting Intel

Meeting notes linked to Fathom transcripts. Actions extracted and routed into the task system automatically.

The HIVE Layer

Underneath the daily loop sits a structured knowledge base called HIVE — every decision, SOP, process, campaign debrief, idea, and metric definition organized by function.

It's not a wiki. It's operational memory in a format that compounds over time and becomes directly queryable by Nova. Every insight from a marketing campaign, every closed sales process, every strategic decision — stored in a consistent structure so future work builds on past work.

Campaign decisions SOPs by function Repeatable frameworks Ad concept library Weekly scorecards Attribution map Optimization rules Meeting debrief archive Idea hypothesis log Metric definitions
Built for daily use.
Not for demos.

HQ runs the actual business every day — morning prep, execution, EOD, sales pipeline, marketing performance, team ops. Every feature earns its place by changing how decisions get made.

See Nova, the AI chief of staff →